The ITF
The ITF is the world governing body for tennis overseeing international competition, promotion of the game and maintaining and enforcing the rules of the sport
Disciplines
- Visual identity
- Naming
- Ideation and brainstorming
- Strategic messaging
- Asset Design
- Graphic design
Overview
The ITF’s player management portal, IPIN, had been launched with a temporary brand, name and platform. It was time for an upgrade. The Early team was tasked with creating a new naming and visual identity to elevate the user experience and establish it as a more favourable tool among professional players.
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The Solution
Early ran a full naming process, pressure‑testing shortlists with contributors from across the IPIN community to ensure the final direction was credible, intuitive, and future‑proof.
That work led to ITF Connect, a name built to signal clarity and cohesion across the ecosystem. It was supported by a clean, modern, UX‑ready visual identity designed to integrate seamlessly with the existing IPIN interface and strengthen the overall user experience.
Outcomes
Received positively across both corporate and playing levels of the ITF, Early then delivered the full identity package with comprehensive guidelines, adaptable asset templates, and a clear messaging house to enable consistent rollout and smooth implementation across all touchpoints.
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