Amadeus Cytric
PINK BUNNIES DRIVE GROWTH FOR BUSINESS TRAVEL BRAND
Cytric, an Amadeus-owned brand, needed a fresh creative perspective to cut through in a new ai-driven world.
Disciplines
- Campaign ideation
- Positioning
- Creative delivery
- Asset and content creation
- Social media and paid media design
- Event branding and design
- Live event activations
- Event data capture and nurture campaigning
Overview
We needed to evolve the Cytric brand and develop a strategy and assets with impact. A new storyline and messaging were executed to enable multi-channel campaigns to be delivered to target markets, worldwide.
The Solution
We ideated and produced a range of concepts. Once live, we brought digital campaigns to life with trade show activations, including the now infamous, Pink Bunnies.
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Outcomes
Awareness improvements and talkability were evidenced across all channels and audiences. The Cytric brand established a firm footprint in the business travel and expenses management marketplace.
The Early team helped us push our thinking, challenge the status quo and reach into new, highly engaging creative spaces.
Early has consistently delivered the level of strategic thinking, creativity and high-quality execution normally expected of larger international agencies, but at lightning speed and a fraction of the cost.
Our relationship is underpinned by great client service and a flexible approach.
Michael Bayle
Former Vice-President Marketing, Product Marketing & Pre-sales - Cytric
