Accedian
Global service assurance trailblazer Accedian had diversified its solutions portfolio through a recent acquisition and needed to reflect its bold new vision and connect with new customers.
Disciplines
- Brand guidelines
- Brand identity
- Brand positioning
- Digital communications
- Printed communications
- Website
Overview
The Accedian brand and visual identity had become limited and no longer sufficiently engaging for one of the fastest growing vendors in its space.
Our new brand also had to appeal to the different needs of both traditional Service Assurance customers and a new Enterprise audience, without alienating either.
The Solution
Following a client workshop and ideation sessions that we facilitated, Early’s strategic and creative teams collaborated to deliver a new brand positioning, with new messaging and a look and feel that is impossible to ignore.
The essence at the heart of the work, ‘Micro Detail. Macro Intelligence’, was used as the lynchpin for all visual, positional and strategic ideation over the course of the project, organising the brand around a strong core statement.
Outcomes
Post-launch, the brand received unprecedented recall and acclaim, particularly via a number of industry leading events and influencers. Following the huge success of the brand launch at CISCO Live, Accedian engaged Early to envision their new positioning across all brand collateral and the design and production of their flagship trade show stand at Mobile World Congress.
