NumoData
Launched in November 2025, NumoData was formed from an investment carveout. The new telecoms service and assurance business needed to get to market fast.
Disciplines
- New brand and identity design
- Brand architecture
- Brand guidelines
- Messaging and copywriting
- New website design and build
- Graphic design
- Full asset library creation
- Marketing campaign strategy
- Event support
- Sales enablement
Overview
Following its carveout from EXFO, NumoData was born. A brand needed to be formed, a website built, assets designed and delivered to market, within weeks of brief. The goal: to give the new entity a fresh identity, compelling proposition and unique positioning, fit for the AI-powered world.
The Solution
Early used its rapid Brand Wheel onboarding model to speed through the development of a robust brand strategy, visual identity and market positioning. We designed and executed all launch assets including the new website, brand video, sales decks, campaign assets and PR collateral ready for launch.
We have since become NumoData’s outsourced marketing, brand and creative team – a true partnership and seamless extension of NumoData’s business.
Outcomes
The successful launch exceeded expectations in generating interest. The brand has been universally well received and is now poised to take advantage of opportunities such as Mobile World Congress and DTW (TM Forum), to launch itself properly to the telco marketplace.
