Amadeus
Global service assurance trailblazer Accedian had diversified its solutions portfolio through a recent acquisition and needed to reflect its bold new vision and connect with new customers.
Disciplines
- Brand guidelines
- Brand identity
- Brand positioning
- Digital communications
- Packaging
- Printed communications
- Website
Overview
Amadeus technology powers the global travel and tourism industry. With a market cap of $24.6 billion, Amadeus ITGroup (AMS.MC) the company is a global leader in travel technology, providing the critical infrastructure that connects travel providers with travel sellers. Headquartered in Madrid, Spain, it is best known for operating the world’s largest Global Distribution System (GDS).
We are a proud Amadeus Global Agency Network partner and have worked across multiple teams, solutions and geographies,
With audiences including travel agents, airlines, corporates and hotels in every corner of the globe, every Amadeus brief is different.
The Solution
So far, we have developed over 50 impactful and creative campaigns for Amadeus, providing reasons to notice, believe and act, wherever you are in the world.
Outcomes
A complete refresh of the organisation’s positioning, identity, strategic and tactical execution.
Early brought fresh thinking and a new creative approach to Amadeus’ Beyond Air campaign.
The team made great efforts to truly understand the strategic problem and
delivered a campaign that provided a highly creative solution to engage a diverse set of customer profiles in our marketplace.
The Beyond Air campaign has been extremely well received by the market as a result.
