Finning CAT
Finning is the world's largest dealer of Caterpillar® equipment, engines and aftermarket services, operating across Construction, Demolition, Oil & Gas, Marine, Defence, Healthcare and more.
Disciplines
- Ideation and brainstorming
- Content marketing
- Digital marketing
- Email marketing
- Social media marketing
- Asset Design
- Event design and build
- Video production
- Web design & build
Overview
As lead agency retained since 2020, Early has supported the market leading positions for Finning and (by extension) Caterpillar, on every facet of Marketing and Creative, from strategy to award-wining, multi-channel execution.
It's a client relationship spanning 7+ years that has included award-winning creative campaigning, filming, web and digital marketing, interactive physical events and immersive virtual experiences.
The Solution
We think beyond the equipment. Every campaign is built around the commercial realities of Finning's diverse customer base, with creative that cuts through the noise, whether that's a disruptive 0% finance campaign during the pandemic, an immersive virtual event (FinRock), a tailor-made loyalty programme, sustainability messaging, or bespoke mobile roadshow trailers. From brand strategy and paid social to video, web and event builds, we do it all.
Outcomes
We create and campaign every day across all products, audience segments and channels, with work spanning static assets to video and event design, to ensure Finning retains its leadership position as the largest global supplier of Cat machinery and equipment. As a result we’ve delivered growth of more than £35M in lead value.
The Early team have consistently delivered brand and marketing strategies and creative assets that have established a clear point of difference between us and our competitors. Early’s flexible agency model and collaborative approach have delivered a truly seamless client/agency relationship that we really value”
Finning UK & Ireland
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