Serious Sport
A new website. A new brand refresh. A new opportunity to relaunch Serious Sport into the UK market as the most trusted kit provider in grassroots sport, celebrating 'One Tribe' teams.
Disciplines
- Ideation and brainstorming
- Video production
- Content marketing
- Paid media campaigning
Overview
Following the launch of their new website, Serious Sport wanted a new brand video and photography library to spearhead their reintroduction to the UK’s grassroots sport community. It needed to land them as the natural go-to alternative to mainstream sports brands who can’t compete with their custom, affordable, high-quality, and UK-made team kit solutions.
The Solution
In just six weeks, Early storyboarded, scripted, planned, filmed and produced a new brand film that celebrated the moments that shape sporting experiences, all of which connected by a single thread uniting under one identity: our kit.
Called 'One Tribe', it centred on the quality and variety of Serious Sport kit, diallling up the emotion in each of these ‘moments’, from joining a new team to the stories we remember forever, celebrate hardest, and relish most.
Outcomes
The film has become a cornerstone of Serious Sport marketing, situated on the new homepage and heavily utilised in campaigning across all content platforms, alongside the social edits provided by the Early production team.
It was a pleasure working with Early to bring ‘One Tribe’ to life. The process from initial storyboarding and creatives to filming and post-production was of the highest quality, and we are delighted with the results, perfectly conveying our brand story and delivering on our initial concept.
Their 'All You Can Eat' model ensured everything was delivered on budget as promised, further strengthening our relationship. I highly recommend Early Marketing to businesses looking to create high-quality, impactful creative content that effectively conveys your brand story.
