Outdoor Living Today
North American premium outdoor furniture brand needing aspirational B2B and B2C campaigns to drive sales and brand growth.
Disciplines
- Brand redesign
- Product brochures
- Trade press advertising
- B2B campaigns
- B2C campaigns
- Social media
- EDM
- Brand guidelines
- Print advertising
- Digital advertising
- Copywriting
Overview
Retained in 2025, Early were tasked with transforming Outdoor Living Today’s marketing from functional to aspirational by bringing their premium Western Red Cedar craftsmanship to life across B2B and B2C channels to drive measurable sales growth in a highly competitive North American market.
The Solution
Early developed a full suite of campaign assets spanning product brochures, trade press advertising, social media content and targeted EDM programmes.
We created compelling B2B and B2C messaging that shifted the brand tone from functional to aspirational, celebrating the craftsmanship behind every product and giving retail and consumer audiences genuine reasons to choose OLT.
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Outcomes
Received positively across both corporate and playing levels of the ITF, Early then delivered the full identity package with comprehensive guidelines, adaptable asset templates, and a clear messaging house to enable consistent rollout and smooth implementation across all touchpoints.
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