KYMIRA
It’s worn.
KYMIRA creates infrared-powered recovery wear. They needed to convince elite athletes and coaches that marginal gains could come from what you wear, not just how you train.
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Disciplines
- Brand guidelines
- Brand identity
- Brand positioning
- Digital communications
- Printed communications
- Website
Overview
Early was tasked with building belief in KYMIRA’s infrared technology and the marginal gains it unlocks. In a category dominated by legacy brands, we had to establish credibility fast and demonstrate a new performance edge through visible, high-impact activation across key elite sport audiences.
The Solution
We built the campaign around a simple truth: the next 1% isn’t found in harder training. It’s worn.
Phase one was a bold, multi-channel platform with a distinctive visual identity across KYMIRA’s ecosystem.
Phase two was about delivering physical fabric samples to 30 top US sports programmes, turning a technical claim into something tangible, igniting conversation and deeper engagement.
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Outcomes
Within two weeks, the campaign delivered 30 organic posts, two email campaigns, and three LinkedIn ad campaigns.
Above-benchmark open, click-through and engagement rates validated strong early traction drove increased visibility, qualified interest, and meaningful engagement with elite sport audiences.
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