Finning CAT
Finning is the world's largest dealer of Caterpillar® equipment, engines and aftermarket services, operating across Construction, Demolition, Oil & Gas, Marine, Defence, Healthcare and more.
Disciplines
- Ideation and brainstorming
- Content marketing
- Digital marketing
- Email marketing
- Social media marketing
- Asset Design
- Event design and build
- Video production
- Web design & build
Overview
Supporting Finning’s growth since 202, Early is embedded across every facet of Finning's business, with our marketing and creative spanning the entire offering, from equipment and technology to aftermarket parts, service and repair, and sector-specific campaigns for everything from startups to multinationals.
6 brands. >250 activities each year. One team.
The Solution
We think beyond the equipment. Every campaign is built around the commercial realities of Finning's diverse customer base, with creative that cuts through the noise, whether that's a disruptive 0% finance campaign during the pandemic, an immersive virtual event (FinRock), a tailor-made loyalty programme, sustainability messaging, or bespoke mobile roadshow trailers. From brand strategy and paid social to video, web and event builds, we do it all.
A few highlights:
Outcomes
A partnership delivering measurable results. Thousands of assets delivered annually. Award recognition at the CMS Awards. And more than £50M in lead value generated. Finning retains its leadership position as the world's largest Cat® dealer, and Early remains the engine behind its brand.
The Early team have consistently delivered brand and marketing strategies and creative assets that have established a clear point of difference between us and our competitors. Early’s flexible agency model and collaborative approach have delivered a truly seamless client/agency relationship that we really value
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