Finning CAT
Finning is the global, market-leading distributor of CaterpillarTM heavy equipment and engines. Our challenge has been to keep the brand, messaging and creative activations, fresh and appealing to a wide range of CATTM customers.
Disciplines
- Ideation and brainstorming
- Content marketing
- Digital marketing
- Email marketing
- Social media marketing
- Asset Design
- Event design and build
- Video production
- Web design & build
Overview
As lead agency retained since 2020, Early has supported the market leading positions for Finning and (by extension) Caterpillar, on every facet of Marketing and Creative, from strategy to award-wining, multi-channel execution.
It's a client relationship spanning 7+ years that has included award-winning creative campaigning, filming, web and digital marketing, interactive physical events and immersive virtual experiences.
The Solution
We ideate, strategise and deliver in the region of 90+ Finning campaigns every year. Our aim has always been to lift the brand creative beyond predictable shots of Caterpillar machinery on building sites. A few highlights:
Outcomes
We create and campaign every day across all products, audience segments and channels, with work spanning static assets to video and event design, to ensure Finning retains its leadership position as the largest global supplier of Cat machinery and equipment. As a result we’ve delivered growth of more than £35M in lead value.
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