World tennis’ international governing body has selected Early Marketing as their partner for an exciting re-branding project of one of its flagship platforms.
Set for completion in the New Year, the collaboration will deliver a revitalised naming and visual approach focused on enhancing the user and commercial experience for more than 70,000 players around the world.
Our CEO, Neal Fullman, explains more:
“This is a proud moment for us at Early Marketing. The ITF play such an important role for world tennis and are doing some really exciting things to ensure the best experience on and off the court for so many tennis players and at all levels.
“We’re thrilled they’ve entrusted us to bring our creative and strategic expertise to deliver a transformative effect to not only the platform but to so many players around the world.”Neal Fullman - Early Marketing CEO
“We are really excited about this collaboration. The ITF are one of the most recognisable brands in world sport. To have the chance to work with their brilliant team on something you know is going to positively impact the tennis experiences of so many players is a great feeling.
“The work we’re doing is already taking shape nicely and I can’t wait for everyone to see it when it’s ready.”Thomas Coupland -Early Marketing Head Of Sports
“Early have been great to collaborate with on this project.
“We have been impressed with how quickly they got under the skin of the challenge before coming up with some really impactful solutions.
“The All You Can Eat model has also been a positive additional benefit to the experience, giving us one less thing to think about during the process knowing the budget is locked in.”James Simpson - ITF Senior Brand Manager
The ITF is the latest sports clients added to the agency’s books since the easing of restrictions on sport.