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The FA

The English Football Association needed an awareness and explainer campaign for their Playmaker online content.

The Problem

The FA wanted to reach a variety of consumer audience profiles to register for the new FA Playmaker online courses, to attract grassroots community involvement in the beautiful game.

The Solution

Early built a strategy around video, dialing up the benefits of being part of the new FA  Playmaker Community, sponsored by BT.

We developed and deployed a 75-second film and numerous supporting assets as part of a multi-channel awareness campaign.


Multiple award winner (Learning Technologies awards)
>10,000 signed up in under three months; smashed 3-year target in year 1
The FA
The FA
The FA
The FA

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