The FA wanted to reach a variety of consumer audience profiles to register for the new FA Playmaker online courses, to attract grassroots community involvement in the beautiful game.
Early built a strategy around video, dialing up the benefits of being part of the new FA Playmaker Community, sponsored by BT.
We developed and deployed a 75-second film and numerous supporting assets as part of a multi-channel awareness campaign.
Multiple award winner (Learning Technologies awards)
100,000 views.
>10,000 signed up in under three months; smashed
3-year target in year 1
