Within the gambling sector, spread-betting is a highly specialised, niche offering with a relatively small total population.
Spreadex sought to dial up its clear points of difference between itself and its competitors. As a highly regulated sector, our copy and imagery needed to adhere to multiple guidelines, yet still pack a punch!
Our strategic recommendation was to make heroes of the client’s 20 year heritage and the unbeatable, differentiating data insight that Spreadex’ Stats Centre provides its customers.
In response we developed a key 20:20 Vision creative device as the central pillar of the campaign. We crafted a range of bespoke, and highly proprietary ‘low-poly’ images of iconic sports people in action, deployed at relevant times and locations during the campaign period according to current sporting fixtures.
Engaging headlines were written with more than a nod to the environment in which they were viewed, across the transport network, inside trains, on platforms, in pubs, on taxi sides and in digital formats.
Early have been working with Spreadex since 2019 and have helped transform our Sports and Financial Trading brands across all our different customer touchpoints. The team at Early are a pleasure to liaise with and work very effectively in a collaborative manner to ensure they deliver the results we need.
A highly engaging campaign, with a new positioning for Spreadex, resulting in nomination for Marketing Campaignof The Year at the SBC Awards.
A refreshed brand positioning.
Heightened brand awareness and customer engagement across London & the home counties commuter audience, alongside promotional offers and improved overall brand exposure.