The client required an inclusive and engaging online campaign that would attract a sweeping range of runners across Wales. The Early team were tasked with creating intelligent marketing campaigns with the intention of encouraging more people to discover an interest in running. Early needed to target different audiences from a variety of different backgrounds, including those who had never given thought to running through to existing runners who were looking to meet new people through the sport.
By harnessing our expertise of online campaigns, we created, designed and delivered a social media campaign centred around the concept “Run with us”. Combining a series of portraits which reflected the targeted audience as well as a series of relatable scenarios, an innovative and engaging campaign was provided.
The ideas that the Early team generated and implemented helped to influence audiences across Wales. The social campaign intended to enlighten and inform the Welsh population to view running in a completely new way, whether it was appreciating the Welsh landscape, or becoming a catalyst in meeting new people.
