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Rugby Vertical

Naming, branding, marketing awareness, commercial operation
Rugby Vertical is a sports media business focused on growing awareness of elite level university Rugby Union; and developing it as an alternative pathway into the professional game.

The Problem

BUCS (British Universities & Colleges Sport), were developing a nationwide elite rugby competition (BUCS Super Rugby) and needed a broadcast partner to drive awareness to promote the new league.

The Solution

Early formed a new business, Rugby Vertical, and acquired the broadcast rights to promote the competition.

A management team was recruited to stream weekly matches, with a responsibility for delivering a commercial return.

Rugby Vertical
Rugby Vertical
Rugby Vertical
Rugby Vertical
Rugby Vertical


  • Branding
  • Campaign Management
  • Commercial Operation
  • Social Media Advertising to promote awareness
  • Investment materials and all marketing and sponsorship collaterals were produced.


  • Over £100k generated in sponsorship income within 6 months
  • A ten-fold increase in viewing figures from 6.5k per broadcast game to 57k within 18 months.

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