We needed to create a real point of difference in the crowded fruit juice sector, establishing and marketing a brand that positioned the benefits of cold-pressed juices.
We needed a concept strong enough to apply a re-brand to product containers, existing and new retail units, as well as all advertising, promotional and packaging collateral.
Early created the brand proposition, visual identity and go to market strategy, inclusive of social media channel plan, a new website, digital content, sales materials, photography library, messaging, video storyboards and a new retail design template.
We designed and launched the new retail proposition, with a fresh, high impact look and feel.