Kanabo, the first company in the regulated medicinal cannabis space to launch on the London Exchange, had no brand awareness or go to market strategy for the UK market. Early was appointed to launch the product portfolio and develop brand appeal for the Group. As a premium product, one of the defining principles of the campaign work has been to emphasise trust and credibility to target customers.
We have since been retained to design, launch and market Kanabo's medicinal clinic offering, Treat It.
To launch the range of CBD products, the team developed forward thinking social media and influencer campaigns, email awareness and logic-sequenced nurture campaigns. A fresh, new, appealing website was created alongside contemporary visuals. A range of seasonal campaigns have been launched, with our highly successful black Friday campaign achieving wide audience outreach. STATS? The agency has an ongoing relationship with Kanabo, providing a total outsourced marketing services solution.
Early also manages the ongoing digital marketing campaign to accelerate growth of the online GP Service. Early manages multiple digital channels including a highly successful PPC activity. This campaign has been so successful that it has improved capacity optimisation from 65% to 95%, growing demand to the point where additional capacity has been added by the client.
New strategic positioning, brand identity and Group brand architecture
Brand design and implementation
New customer-focused video and photography
PPC media planning and campaign execution
Social media and influencer campaigns
Email and nurture campaigns
GP Service capacity optimisation growth from 65% to 95%
PPC spend optimised with substantial RoI improvements
New Group brand architecture delivered and ready for launch
Consumer and B2B launch of new online clinic offering
Substantial sales performance increases on Kanabo.store
Positive investor interest secured