How do you update a 30 year old business to take advantage of new Sales and Marketing opportunities?
The car industry was substantially impacted by a piece of EU legislation in 2018 called “WLTP”, changing the way CO2 emissions are calculated across Europe. JATO has the tools and expertise to deliver on the demand for new WLTP data, but low awareness in this emerging area. JATO quickly needed to be recognised as a thought leader in this relatively unknown environment before the gates open for competitor market entries.
JATO and Early collaborated to identify target influencers, where quick and steep elevation of JATO’s reputation as a major player in emissions calculations could be delivered. By executing a carefully considered audience testing phase across JATO’s social platforms, Early were quickly able to identify where the WLTP message would resonate the loudest, who was best placed in the market to drive the conversation and what content would be required to execute an engagement strategy aimed at new target buyers.
