Since IPIN’s original branding was created quickly in order to get the platform launched, its initial structure was basic yet functional. The online admin portal is utilised by players worldwide to manage their professional journey, from seeking out and booking tournaments to logging results from these tournaments. Early were requested to provide an exciting new visual identity in line with the ITF’s other brand assets.
With the professional in mind, extensive primary and secondary research was carried out, including engagement with over 30 players globally, to discover their needs and requirements from a new identity and name. Following this, a new naming and visual identity were developed to fit seamlessly with other aspects of our client’s existing marketing. Critical to success was the ability to reflect the ITF’s overall brand architecture. Early then collaborated with the ITF to review customer UX to encourage members to stay on the site for an increased length of time.
Promotional assets were then developed to assist the ITF in the launch of the new platform.