How do you turn new, complex EU banking legislation into an opportunity for cybersecurity growth acceleration?
The EU’s Payment Services Directive 2 (PSD2), a complex piece of legislation requires financial services companies to comply with new levels of cybersecurity protection for any and all online transaction exceeding €30; with heavy penalties for non-compliance. Early spotted that our retained client, Intercede’s existing cybersecurity product, RapID, provided a solution to the compliance problems created by the new legislation, but was largely unknown by the banking sector. Our challenge was to address this lack of awareness and position RapID for lead generation and revenue growth within the context of the legislation.
Establish Intercede as the de-facto thought leader in PSD2 cybersecurity compliance and position RapID and MyID as world-class, simple and affordable solutions to the problem.
Create and curate a high-perceived value, Intercede-owned online content hub, to simplify the complex legislation, dispel the myths, and provide answers to the problems faced by businesses affected by the legislation.
Execute highly targeted lead generation campaigns to increase sales of Intercede’s RapID solution.
Research & Consultancy
PSD2 Hub Creation
Website and Content Creation
White Papers & Opinion Documents
Product Brochures and Data Sheets
CRM Email Campaigns
Organic Social Media
Lead and Sales Funnel Management.