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Intent HQ Big Data

Alchemising big data into usable insight with IntentHQ

The Problem

Although Intent HQ’s AI engine consisted of some of the smartest data engineering in the market, it was almost as difficult to understand. There was a real business need to find a way of explaining its capabilities in a way that was easy for prospects to understand and simple to buy into.

The Solution

Early worked closely with the Intent HQ team over the course of a number of workshops to define the core message and propositions at the heart of the IntentHQ platform. The creative team then storyboarded, scripted and animated a full length and bitesize social media animation, bringing the magic of the technology, and its value to prospects, to life.

Outcomes

  • A flagship brand asset that was given centre stage of  the Intent HQ AGM, delivering a new and exciting vision to the Intent HQ’s global team.
  • Market cut through within the existing sales pipeline, with meetings generated following the socialisation of the animation.
  • A number of upsell opportunities within the existing client base.
Intent HQ Big Data

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