Finning came to us with the objectives of increasing profitability and maintaining and growing their market share in a heavily competitive market. It was also important to continually improve their levels of margin through emphasis of after-market offerings.
Traditionally, Finning had marketed their equipment and services in a very similar way to their competition, with very predictable imagery of large pieces of machinery and equipment. Early have developed more surprising and engaging creative solutions, often using elements of humour, to drive a greater level of awareness and response in the marketplace.
To drive sales growth of new machines and after-market services, monthly, ongoing campaigns have been developed across the business, with innovative copy with a range of multimedia assets produced including emails, social posts, web banners, posters in both animated and static formats.
“The best customer experience and marketing platform I have ever witnessed…utterly game changing in our space!”
