CATALYST had identified a need to attract a new, non-traditional audience base and target billion-dollar corporations. It was imperative that we could deliver marketing and creative solutions that would cut through and appeal to a diverse group of customers stakeholders in order to drive profitable, convertible leads.
Early devised a strategic approach to targeting, identified companies and stakeholders, and building a strategy at both the CATALYST brand level and more tactically, around specific customer problems and needs.
To successfully engage with new, non-traditional audiences, striking b2b lead generation campaigns were delivered via LinkedIn. Other services provided include planned social media strategy and content, editing and copywriting of major content features alongside supporting maintenance and the smooth running of the website.
As a result of Early’s creative and progressive approach, fresh creative has been developed and new campaigns have been deployed, resulting in increased customer engagement from a more diverse audience, and multiple MQL leads secured for CATALYST.
