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Amadeus needed a refreshed brand position for their non-air travel business.

The Problem

Amadeus’ non air travel business was underperforming relative to rivals in the hospitality and ground transportation market.

The Solution

Early redesigned the Beyond Air proposition positioning by developing a series of engaging, cut-through creative concepts with a fresh new look, previously unseen in the travel technology market.

These were deployed in a global multi-media campaign delivered from September ‘23.


Exceeded initial engagement and lead gen targets by >50%
Early now have preferred supplier status with Amadeus and are developing an ongoing set of activities to build on the success.
Head shot of Laurence Fossey of Amadeus

Early brought fresh thinking and a new creative approach to Amadeus’ Beyond Air campaign.

The team made great efforts to truly understand the strategic problem and delivered a campaign that provided a highly creative solution to engage a diverse set of customer profiles in our marketplace.

The Beyond Air campaign has been extremely well received by the market as a result.

Laurence Fossey
Product Marketing Leader

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