Amadeus’ non air travel business was underperforming relative to rivals in the hospitality and ground transportation market.
Early redesigned the Beyond Air proposition positioning by developing a series of engaging, cut-through creative concepts with a fresh new look, previously unseen in the travel technology market.
These were deployed in a global multi-media campaign delivered from September ‘23.
Early brought fresh thinking and a new creative approach to Amadeus’ Beyond Air campaign.
The team made great efforts to truly understand the strategic problem and delivered a campaign that provided a highly creative solution to engage a diverse set of customer profiles in our marketplace.
The Beyond Air campaign has been extremely well received by the market as a result.
