"Make it a truly unforgettable customer experience and an unmissable event. Make it every bit as engaging as our physical events. And make it totally different to anything that anyone in our industry has ever seen, done or even thought of before."
- Peter Seaman, Head of Customer Experience and Marketing, Finning CAT, UK & Ireland.
These 40 words defined the challenge of this brief, for our retained client, Finning Cat, UK & Ireland, resulting in a game changing event, to replace Finning’s presence at physical trade shows. And, our proudest piece of agency work to date.
The Early team devised, produced and delivered a spectacular, truly interactive virtual event, FINROCK21, which went live on 21st October 2021 from 10am – 4pm, following a three month multi-channel marketing and registration campaign, also delivered by Early.
Comprising a virtual expo for delegates to explore at their leisure, with SIX fully immersive 3600 zones, a virtual showroom full of Cat machinery, a ‘Jump In The Cab’ feature, PLUS a live TV studio broadcasting content and Q&As throughout the day.
So successful was FINROCK21, we have been asked to give it life after the initial show day and the platform is now an ongoing destination for marketing and sales activity, further increasing its ROI.
