Although Intent HQ’s AI engine consisted of some of the smartest data engineering in the market, it was almost as difficult to understand. There was a real business need to find a way of explaining its capabilities in a way that was easy for prospects to understand and simple to buy into.
Early worked closely with the Intent HQ team over the course of a number of workshops to define the core message and propositions at the heart of the IntentHQ platform. The creative team then storyboarded, scripted and animated a full length and bitesize social media animation, bringing the magic of the technology, and its value to prospects, to life.