261 words, a Health Warning and 12 Critical Questions you MUST ask for Virtual Events


The rise of digital events during the pandemic has seen platforms change their models, functionality and propositions almost daily.  They are learning what their audiences want from the virtual experience, at the same speed as their clients are learning what they need virtual events to deliver.

It’s therefore critical to work with independent, impartial experts who have been across these changes, and are able to offer the best, most objective recommendations for your desired outcome.


From single webinars and webinar series, to live, hybrid and pre-recorded virtual events, your aim should be to make you and your audience feel like you’re in the same room, immersed in content, engaged in a memorable experience and participating in a moment together.

Whether it’s a product launch or demo, an online Sales kick-off, a virtual tour or a multi-track, fully immersive digital conference with virtual staging, creating experiences that generate action is key.


This Guide offers the 12 critical questions every event manager should ask before diving into the world of virtual events, covering:

  • Event strategy and goals
  • Platform selection, features and functionality
  • Set-up and integration
  • Event marketing
  • Delegate registration
  • CRM integration
  • Event design and branding
  • Content creation and production
  • Event production
  • Reporting and measurement
  • Post-event follow-up
  • Multi-region and multi time zone

Many clients have found this guide invaluable in getting their heads around the ever-changing virtual event opportunity, and we hope you do too.  Please feel free to reach out for a friendly chat with any questions you may have.

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